Affordable Digital Marketing Software For New Businesses

Hey, starting a business is tough, right? You’ve got your product or service all set up, and you’re raring to go. But then there’s this whole world of digital marketing that you know is vital, but where do you begin without breaking the bank? Worry not, my entrepreneurial friend.

In your quest for affordable digital marketing software for new businesses, I’m about to walk you through some digital marketing software that won’t burn a hole in your wallet.

Why Even Bother with Digital Marketing?

I get it… you’re trying to keep costs low. But here’s the deal: digital marketing can help you reach a vast audience way more cost-effectively than traditional methods. You can target your ideal customers, engage with them, and build those important relationships without spending a fortune.

So, What’s Out There That’s Actually Affordable?

Glad you asked. Let’s check out some affordable digital marketing for new businesses and dive into a few recommended tools that will get you the most bang for your buck.

Canva: For Eye-Catching Graphics

You know those professional-looking graphics you see all over social media? A lot of them are probably whipped up using Canva. It’s super user-friendly, and best of all, it has a free version that’s packed with features. You can create social media graphics, presentations, posters, documents, and lots more. Plus, it’s all drag-and-drop, so you don’t need to be a design whiz.

MailChimp: For Email Marketing

Remember when people said email was dead? They were wrong. Email marketing is alive and kicking, and MailChimp is one of the go-to tools for the job. They offer a free plan for up to 500 subscribers and 1,000 emails per month, which is more than enough to get you started. Use it to send out newsletters, promotions, and updates to your customers.

Hootsuite: For Social Media Management

If you’re managing multiple social media platforms, it can get hectic. That’s where Hootsuite comes into the picture. It lets you schedule posts in advance across platforms like Twitter, Facebook, Instagram, and LinkedIn. This means you can plan your content ahead of time, and Hootsuite will post it for you. Their professional plan is a good starting point for most small businesses, allowing you to manage up to ten social profiles in one place.

Google Analytics: For Understanding Your Audience

To know if your efforts are paying off, you need data. Enter Google Analytics, the granddaddy of website analytics tools — and it’s free! With Google Analytics, you can track your website traffic, see where your visitors are coming from, what they’re doing on your site, and figure out what’s working and what’s not.

Yoast SEO: For Search Engine Optimisation

SEO, or search engine optimisation, is how you play nicely with search engines so people can find you online. Yoast SEO is a plugin for WordPress websites that guides you through optimising your content for search engines. It’s got a great free version that can really make a difference in how your site ranks.

Buffer: For Savvy Social Scheduling

Another cool tool for managing social media is Buffer. Similar to Hootsuite, it allows you to schedule posts, track the performance of your content, and manage all your accounts in one place. Buffer has a free plan where you can schedule up to 10 posts per social account. It’s straightforward and has an awesome user interface.

Trello: For Project Management

When you’re juggling different parts of your marketing strategy, things can get disorganised pretty quickly. Trello is like a digital bulletin board where you can organise tasks, to-dos, and projects. It’s visually intuitive, and the basic version is free. It’s fantastic for keeping everything straight and your marketing efforts on track.

Google Ads: For Paid Advertising

Looking to dabble in some paid advertising? Google Ads can be cost-effective if you target the right keywords and craft compelling ads. You control your budget and only pay when people click your ads. It’s a bit more complex, but Google offers free resources to get you up to speed.

HubSpot: For CRM and More

When you’re starting out, you might not think you need a CRM (customer relationship management), but trust me, it’s a game-changer. HubSpot offers a free CRM that helps you keep track of your contacts, leads, and customers. The free plan also includes basic email marketing and more nifty features.

Ubersuggest: For Keyword Research

Led by digital marketing guru Neil Patel, Ubersuggest is a tool that helps you figure out what keywords to target. It’s great for seeing what’s out there and what your competition is doing. There’s a free tier that’s quite generous with the info it provides.

Strategies to Make the Most of These Tools

Alright, you’ve got a toolkit, but how do you use these tools effectively? Here are some quick tips:

• Consistency is key. Schedule content regularly with Hootsuite or Buffer to keep your audience engaged.
• Use Canva templates to maintain a cohesive visual brand across all your digital marketing materials.
• Personalise your emails in MailChimp to make your customers feel special and boost engagement.
• Dive into Google Analytics data to refine your marketing strategies based on user behaviour.
• Optimise every page and post with Yoast SEO to improve your search engine ranking.

Wrapping Up

Entering the universe of affordable digital marketing for new businesses can be a bit overwhelming, especially on a tight budget, but these tools are like the Swiss Army knife for new businesses in the digital space. Now, these aren’t the only options out there, but they’re a great starting point, and they’re pretty easy on the pocket.

And of course, just like Grey Man Tactics, Upgrade Every Day and Peterborough Personal Trainer you can use Convertrr, our all-in-one marketing software too.

Remember, you don’t have to use all these tools at once. Pick one or two, get to know them well, and go from there. Digital marketing is a marathon, not a sprint. 

It’s all about testing the waters, figuring out what works, and iterating over time. So, don’t stress too much; just take it one click at a time.

Have fun with it, and best of luck with your new venture! You’ve got this! 👊