How to Use Pop-Up Opt-In Forms to Grow Your Email List

Pop-Up Opt-In Forms

Did you know that pop-up forms have an average conversion of 3.09%? This is way higher than the 0.58% of static forms.1 By using a pop-up, you could boost this number by 5 times. 

The top 10% of pop-ups can even get up to 9.28% conversion.1 This could mean 278 new subscribers each month. Pop-ups work because they immediately show the visitor what to do.

If a site gets 100 visitors daily, a pop-up could get you 92 new subscribers monthly.1 This is a big jump compared to just 17 from an inline form. Since mobile traffic is huge, a pop-up form that works well on mobile is highly important.1

Key Takeaways

  • Pop-up forms have an average conversion rate of 3.09%, significantly higher than static inline forms at 0.58%.1
  • Top-performing pop-ups can achieve a conversion rate of up to 9.28%, translating to 278 new subscribers per month.1
  • Pop-up forms are effective because they put the call-to-action directly in front of the visitor, making it clear and easy to convert.
  • A website can gain an additional 92 subscribers per month with pop-up forms, compared to just 17 with inline forms.1
  • Mobile traffic can account for 55-68% of global website traffic, emphasising the importance of mobile-friendly pop-up forms.1

Importance of Pop-Up Opt-In Forms

Pop-up opt-in forms are key to growing your email list and connecting with potential clients or customers.2 They can improve conversion rates by catching visitors’ attention with a clear call-to-action (CTA).2 Since they show up on the page, they grab visitors’ eyes more than other forms.2 So, you get people to sign up who are truly interested in what you offer.

Boosting Conversion Rates

Used correctly, pop-up forms boost signups, engagement, and your earnings.2 They can interrupt and push your CTA to visitors, making it simple for them to join.2 The best pop-up forms hit an amazing 9.3% conversion rate.3 In comparison, overlay modal pop-ups had 3.2% and slide-out pop-ups 2.2%.3

Capturing Visitor Attention

Compared to other forms, pop-ups really grab visitors’ focus since they’re right on the page.2 This method helps you target your emails more effectively. People who sign up are clearly interested.2 Plus, pop-ups are pretty hard to miss, giving your subscription message a prime spot.4

Building Targeted Email Lists

Using pop-up forms results in a more focused email list since the people who sign up are immediately interested.2 These forms also let you get consent from your contacts, which is very important today.2 They help with personalising your messages, finding leads, keeping customers, and checking your marketing success.2

Best Practices for Pop-Up Opt-In Forms

Crafting pop-up opt-in forms needs a smart plan. By following the best methods, you make pop-ups that grab people’s attention. This helps grow your list of subscribers for better business.

Timing and Placement

The right time for a pop-up is very important. Pop-ups that show up when you’re about to leave can work well.5 Also, showing them after a set time on the page can boost the number of people who sign up.5

Where you put the opt-in forms is crucial too. They should be in places on your site that everyone visits often. This makes them more likely to be seen and interacted with.

Offering Incentives and Value

Offering something special can make a big difference.6 It could be a discount, something exclusive, or special deals. Olipop gives 10% off first orders for signing up.6 Leonisa promotes a Mother’s Day Sale with 15% off for subscribers.6 Even Cheeky Wipes lets subscribers pick product recommendations in their email pop-up.6

Contextual Relevance

Make sure your pop-ups fit the visitor’s path.6 For example, show different pop-ups to first-time visitors, those who’ve been before, or people who left items in their cart.6

You can also use how they move around your site to show the right pop-up.6 If someone has looked at a lot of pages, you might show them a pop-up that’s different from someone who just got there.

Easy Dismissal

Even though pop-ups grab attention, not everyone wants to see them.6 So, make sure it’s easy to ignore them if they’re not interested.6

Avoid pop-ups that get in the way until you close them.6 A clear “X” to click on makes for a better user experience.

Mobile Optimisation

Most people visit websites on their mobiles now. So, it’s really important your pop-ups look and work well on small screens. Make sure they don’t cover up anything important on your site.

Pop-Up Opt-In Forms

Pop-Up Opt-In Forms

What Are Pop-Up Opt-In Forms?

Pop-up opt-in forms are tools that websites use to collect visitor details. This includes things like email addresses. Visitors give this info in return for a special offer. This offer can be a discount, exclusive content, or a service.5 These forms have a few boxes to fill in and a submit button. There’s also typically a checkbox for agreeing to get more emails.

Different Types of Pop-Up Forms

There are different kinds of pop-up opt-in forms. For example, there are entry pop-ups, exit-intent pop-ups, and more.7 Each type can appear during different parts of a visitor’s experience on the site. This helps make sure they notice it and maybe sign up.

Advantages of Using Pop-Up Forms

For companies that want to build their email lists, pop-up opt-in forms are really helpful.5 They increase how many people sign up. They’re also better at getting noticed than regular forms. This means you get a chance to connect with visitors more directly. Plus, using these forms helps companies follow privacy rules by getting the okay from users.7

Design and Copywriting Tips

Making engaging pop-up opt-in forms needs a smart mix of design and writing. Stick to the best guidelines in design and copy. This way, you’ll make forms that catch the eye and get clicks.8

Crafting Persuasive Copy

Keep your pop-up’s words short and focused on what the reader gains. Use a friendly tone to make them feel welcome. Be clear about the benefits, stirring emotions with the right words.8

The Humane Society of The United States and BarkShop did this well. They used unique words to stop people from leaving and boost sales.

Visual Appeal and Branding

Your pop-up needs to look like your brand. Pick colours, images, and fonts that match your style. Make sure it’s easy to read and not too busy. This helps people notice the important stuff, like signing up or buying.8

Freedom and Harry’s offered great deals in their pop-ups, like big discounts or free stuff. This made people more likely to buy.

Optimising for Conversions

Try different versions of your pop-up to find what works best.8 Having two of the same message has proven successful for Freedom. It showed more people the option, leading to more sales.

Make your deals special for each customer. This can be based on what they like or what they’ve been looking at. Companies like Apuls and Harry’s show that this helps a lot.

Pop-Up Opt-In Form Design

Focus on making your forms visually attractive and convincing. And keep an eye on making them work better over time. This way, you can make the most out of reaching new people and building up your email list.

Testing and Optimisation

It’s vital to test and improve your Pop-Up Opt-In Forms regularly. A/B testing is a powerful tool. It lets you see what changes make your forms work better.

A/B Testing Pop-Up Forms

A/B testing means making different versions of your pop-up opt-in form. Then, see which one works best. You might change the text, the look, where the form appears, or what it offers.

For instance, putting the form above the scroll line got 30% more people to sign up in one test. Adding a picture to the form made a big 83% difference in sign-ups.

Analysing Performance Data

Looking closely at how your pop-up forms are doing is important. Pay attention to how many people sign up, how many click through, and who actually stays.9 On average, pop-ups get about 3.09% of visitors to sign up. The top 10% do much better, with 9.28% signing up.9

This data helps you see what needs work. It can guide you to make your forms better and get even more people to sign up.

Continuous Improvement

Always trying to do better is crucial for your pop-up opt-in forms.10 Split tests can sometimes double the number of people signing up. But it’s not just about the numbers. Having the right people sign up is key for success over time.10

Keep testing and tweaking your forms. This will make sure you’re leading in email marketing and finding new leads.

Pop-Up Opt-In Forms
Optimisation TacticImprovement in Conversion
Moving opt-in box above scroll line30% increase in email signups10
Adding image to opt-in form83% boost in sign-ups10
Adding content upgrade to blog post785% increase in conversion rate10
Using “my” instead of “your” in button copy90% increase in click-through rates10

Summing Up

Pop-up opt-in forms are a great help in building my email list. They also help in making friends with possible customers. I follow top strategies to make pop-ups that people can’t ignore. This way, more visitors subscribe.5 Knowing what my audience likes, creating catchy messages, and picking the right time for pop-ups are crucial.5

I use smart tactics like limited-time offers and special content to create FOMO. This excitement makes more people join my list.5 I also keep the sign-up process simple by not asking for too much information. Plus, I show my pop-ups to the right people at the right time. These steps help me get more subscribers.5

Testing and making changes all the time are key to success with pop-ups.11 By regularly testing different versions of pop-ups and looking at the facts, I know what works best. This helps me do better for my business.11 Making sure my pop-ups look good on mobile and using what I know about my visitors to personalise their experience are also crucial. These efforts keep my visitors interested and increase the number of people who join my list.11


What are pop-up opt-in forms?

Pop-up opt-in forms are on-screen tools that websites use. They ask visitors to share their email or other info. In return, the visitor gets something valuable. This could be a discount, a special piece of content, or exclusive services. These forms come with a few blank spaces to fill in and often a terms and conditions checkbox.


What are the different types of pop-up forms?

Pop-up forms come in different styles for different moments. There’s the exit-intent type, which pops up when you’re about to leave. Scroll-triggered ones appear after you’ve scrolled down a bit. Time-delayed pop-ups wait a few seconds before showing up. Each aims to grab your attention when you’re most open to it.


What are the advantages of using pop-up forms?

Pop-ups work because they clearly show visitors what you’d like them to do. They also stand out, being right there on the page. This makes them hard to miss, unlike other, less prominent form types. Because of this, they often get better results in catching visitors’ eyes.


How can pop-up opt-in forms boost conversion rates?

According to Sumo’s study, pop-up forms do really well. They can boost your conversion rate by up to 5 times, with an average of 3.09% compared to static forms’ 0.58%. The best ones even achieve around a 9.28% rate. This shows how effective they can be in turning visitors into subscribers, customers, or users.


What are the best practices for designing high-converting pop-up opt-in forms?

Key tips for making successful pop-ups include good design and wording. This means having convincing text, attractive images, and clear branding. It’s also important to give people a reason to sign up or stay interested. Ensure your pop-ups are in the right place and easy to close. These ideas can help make your pop-ups more effective.


How can I test and optimise my pop-up opt-in forms?

Testing and improving your pop-ups is important. You should try different versions and see which works best. Then, keep an eye on how they’re doing through performance data. Make changes based on what you learn. This process of testing and tweaking can help you make the most of your pop-ups.

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