Uncover Insights with Top Social Listening Tools

Social Listening Tools

Did you know that over 4.33 billion people across the globe are active social media users? That’s nearly half of the world’s population!

With such a massive number of people connected online, it’s crucial for businesses to listen and understand what their customers are saying about them. That’s where social listening tools shine.

Social listening has become an essential practice for brands, allowing them to monitor conversations, track sentiment, and gather valuable insights. But with so many social media platforms and countless conversations happening every second, how can you effectively keep track of it all?

In this article, I’ll introduce you to 11 of the top social listening tools that can help you uncover key insights and shape your brand’s strategy. From social media monitoring software to sentiment analysis tools, these tools offer a range of features and capabilities to enhance your online presence and reputation.

Key Takeaways:

  • Social listening tools are crucial for understanding customer conversations in the digital space.
  • There are over 4.33 billion social media users worldwide, highlighting the need for effective social listening strategies.
  • We will explore 13 top social listening tools that can provide valuable insights for your brand.
  • These tools offer features like sentiment analysis, brand tracking, and conversation monitoring.
  • By utilising social listening tools, you can shape your brand’s strategy and improve your online reputation.

Best all-in-one social listening tool

I am excited to introduce you to the best all-in-one social listening tool in the market – Sprout Social. With Sprout Social’s advanced features and capabilities, you can effectively track conversations related to your brand across all major social networks and online sources. Let’s dive into the key reasons why Sprout Social stands out among other social listening tools.

Powerful sentiment analysis and brand tracking

Sprout Social provides robust sentiment analysis, allowing you to gauge audience preferences, industry trends, and brand sentiment. By monitoring the sentiment behind online conversations, you can better understand customer perceptions and make informed decisions to shape your brand strategy. Sprout Social’s brand tracking capabilities also enable you to keep a close eye on how your brand is perceived and mentioned across various social platforms.

Comprehensive social media management tools

Sprout Social goes beyond social listening and offers a range of social media management features. With Sprout Social, you can efficiently manage brand-specific conversations and potential crises directly from a single dashboard. From scheduling and publishing content to analysing engagement metrics, Sprout Social streamlines your social media management tasks, saving you time and effort.

“Sprout Social’s all-in-one platform has revolutionised the way I track social media conversations related to my brand. The sentiment analysis and brand tracking features provide invaluable insights, helping me make data-driven decisions to enhance our brand strategy.” – Sarah Walker, Social Media Manager

Key Features of Sprout Social:
Sentiment analysis
Brand tracking
Social media management tools

With Sprout Social’s comprehensive suite of social listening tools, brand tracking features, sentiment analysis capabilities, and social media management tools, you can unlock valuable insights and elevate your brand’s presence in the digital landscape.

General social listening tools

When it comes to monitoring and analysing social media conversations, several powerful social listening tools stand out. These tools help businesses track real-time conversations, gather historical data, and identify brand mentions across various online sources. Here are some of the top social listening tools:


Brandwatch is a comprehensive social listening tool that stands out for its ability to analyse both historical and real-time conversations. With Brandwatch, businesses can identify trends, monitor brand mentions, and gain valuable insights into their target audience.


To measure brand awareness and sentiment, Brand24 offers an effective solution. This tool allows businesses to track conversations from a wide range of online sources, providing invaluable insights into the perception of their brand.


When it comes to content discovery and research, BuzzSumo is a trusted companion. This tool helps businesses identify popular topics and influencers, enabling them to develop engaging content strategies that resonate with their audience.


Keyhole is an enterprise-grade social listening tool that enables businesses to track hashtags and keywords with precision. With its advanced features, Keyhole helps businesses stay ahead of the game by providing real-time insights and in-depth analytics.


Meltwater is a powerful social listening tool that captures historical data and monitors brand mentions in real-time. This tool empowers businesses to understand their brand’s position and sentiments, enabling them to make data-driven decisions and enhance their online reputation.


YouScan is a social listening tool that offers unique image recognition capabilities. With this tool, businesses can analyse visual content and extract valuable insights from social media conversations. YouScan provides AI-powered visual insights and real-time monitoring of brand reputation.

social listening tools

These social listening tools can drastically improve your ability to monitor and analyse online conversations, giving you a deep understanding of your brand’s perception and audience preferences. They enable you to stay on top of real-time conversations, uncover historical data, and make data-driven decisions that shape your brand strategy.

Social listening tools for Twitter (X)

Twitter, now known as “X” has emerged as a prominent platform for real-time conversations and valuable customer feedback. To effectively tap into these conversations, Twitter offers a range of social listening tools that can enhance your brand’s presence and strategy. Let’s explore two powerful tools: Twitter advanced search and TweetDeck.

Twitter Advanced Search

Twitter’s built-in advanced search tool is a valuable resource for tracking conversations that contain specific keywords, phrases, and hashtags. By utilising this tool, you can gain insights into relevant discussions happening on Twitter, understand audience sentiments, and identify emerging trends. With the ability to customise search queries and filter options, Twitter advanced search empowers you to monitor real-time conversations and extract meaningful data for your brand.


TweetDeck is a free interface provided by Twitter, offering an efficient way to organize and manage multiple Twitter accounts and conversations. This social listening tool allows you to create customised columns that display real-time updates from specific accounts, hashtags, or lists.

With its user-friendly interface and powerful filtering options, TweetDeck enables you to closely monitor real-time conversations, track trending topics, and engage with your audience promptly. By leveraging TweetDeck, you can effectively manage your brand’s Twitter presence and stay on top of relevant discussions.

These social listening tools, Twitter advanced search and TweetDeck, equip you with the capabilities to track real-time conversations, identify trending topics, and track influencer mentions on Twitter. By harnessing the power of these tools, you can stay ahead of the curve, engage with your audience effectively, and drive impactful conversations around your brand.

Social listening tools for TikTok

TikTok has gained immense popularity, making it important for brands to tap into the conversations happening on the platform. To effectively monitor and analyse TikTok conversations, two powerful social listening tools that stand out are Exolyt and Analisa.


Exolyt provides comprehensive insights into TikTok conversations and trending content. With its advanced features, brands can gain a deep understanding of the platform and make informed decisions to improve their TikTok strategy. Exolyt allows users to:

  • Monitor TikTok conversations in real-time
  • Analyse trending sounds and hashtags
  • Track influencer activity and engagement metrics
  • Identify top-performing TikTok profiles
Key Features of Exolyt Benefits for Brands
Real-time TikTok monitoring Stay up-to-date with the latest trends and conversations
Trending sounds and hashtags analysis Identify popular content and create relevant campaigns
Influencer tracking and engagement metrics Find the right influencers to collaborate with and measure the impact of influencer campaigns
Top-performing TikTok profiles identification Gain insights from successful brands and replicate their strategies

Exolyt’s comprehensive analytics and data visualization tools make it easier for brands to navigate the dynamic nature of TikTok and make data-driven decisions.


Another powerful social listening tool for TikTok is Analisa. It offers detailed analytics and hashtag analysis for TikTok profiles and content. With Analisa, brands can:

  • Analyse TikTok profiles and track their performance
  • Discover trending hashtags and understand their reach and engagement
  • Identify popular content and viral trends
  • Compare brand performance against competitors on TikTok
Key Features of AnalisaBenefits for Brands
Detailed TikTok profile analysisGain insights into individual profiles and their impact on the platform
Hashtag analysisIdentify relevant and trending hashtags for effective content creation
Trending content discoveryStay ahead of viral trends and create engaging content
Competitor benchmarkingCompare brand performance and find areas of improvement

Analisa’s comprehensive analysis helps brands unlock the full potential of TikTok and create impactful marketing strategies.

TikTok Influencer Tracking

As TikTok continues to evolve, staying informed about conversations and trends on the platform is essential for brands. With social listening tools like Exolyt and Analisa, brands can monitor TikTok conversations, identify trending sounds and hashtags, and track influencer activity to maximise their impact on this popular social media platform.

Summing Up

Social listening tools are invaluable in gaining insights and shaping a brand’s strategy. By monitoring and analysing social media conversations, brands can gain a deeper understanding of their audience, keep track of trends, and enhance their online reputation. The top social listening tools featured in this article offer a wide range of features, including sentiment analysis and influencer tracking, enabling brands to make data-driven decisions and elevate their social media presence.

These tools provide the ability to uncover valuable insights about customer preferences, industry trends, and brand sentiment, which can then be used to inform marketing strategies and improve overall business performance. The use of social listening tools enables brands to stay connected with their audience, identify emerging trends, and proactively address any issues or concerns that may arise.

With social media being a vital platform for brand communication and interaction, having a well-executed social listening strategy is essential. Social listening tools empower brands to actively listen to their audience, identify opportunities for engagement, and gain a competitive edge. By leveraging the power of these tools, brands can stay ahead of the curve and ensure their brand strategy is aligned with the ever-changing social landscape.


What are social listening tools?

Social listening tools are software platforms or dashboards that analyse social media conversations and monitor online sources to provide valuable insights and data for brands.


Why are social listening tools important?

Social listening tools are important because they allow brands to understand their audience better, track trends, and manage their online reputation by monitoring and analysing social media conversations.


What is Sprout Social?

Sprout Social is an all-in-one social listening tool that offers comprehensive features such as tracking brand conversations, sentiment analysis, and social media management tools.


Which social listening tools analyse historical and real-time conversations?

Brandwatch, Brand24, BuzzSumo, Keyhole, Meltwater, and YouScan are social listening tools that analyse both historical and real-time conversations to provide insights and track brand mentions.


How can I track conversations on Twitter (X)?

You can track conversations on Twitter using Twitter’s advanced search tool or using TweetDeck, a free interface that helps you manage multiple Twitter accounts and conversations.


Are there any social listening tools for TikTok?

Yes, there are social listening tools for TikTok such as Exolyt and Analisa, which provide insights into TikTok conversations, trending content, and influencer activity.


How do social listening tools help with brand strategy?

Social listening tools help shape brand strategy by providing valuable insights into audience preferences, industry trends, and brand sentiment, allowing brands to make data-driven decisions and enhance their social media presence.