Boost Sign-Ups with Customised Email Sign-Up Forms

Email Sign-Up Forms

Did you know a customised email sign-up form could increase new subscribers by 40%? This significant rise in sign-ups can power your email marketing growth.1 In the UK, businesses use such forms to attract new leads. By making your sign-up forms attractive and tailored, more people will sign up and interact with your emails.1

The secret to more sign-ups is making the form suit your audience. This includes the design, what it says, and where you put it.1 Make sure your form looks good and is easy to use. Also, it needs to follow the rules on data protection.1 Well-made email sign-up forms really boost the number of people you reach and how well you keep them interested.

Key Takeaways

  • Customised email sign-up forms can boost subscriber acquisition by up to 40%.
  • Embedding forms and using pop-ups can significantly increase conversions and lead collection.
  • GDPR-compliant forms help manage European audiences and ensure regulatory compliance.
  • Variety of form types and customisation options cater to different campaigns and occasions.
  • Double opt-in feature verifies consent and maintains a healthy subscriber list.

The Importance of Email Sign-Up Forms

Email sign-up forms are key for businesses to snag new leads and boost their subscriber numbers in the UK. They let website visitors easily sign up for your emails, giving you a great group of leads to work with later. Email marketing is super valuable, bringing in £42 for every £1 spent.2

Capturing Leads and Growing Your Audience

Getting subscribers means you’ve got a way to talk directly to people who are interested.3 With emails that speak to them personally and special campaigns, you can turn potential buyers into happy, returning customers.2

Nurturing Relationships with Personalised Content

Sign-up forms also let you sort your subscribers by what they like, helping you send them messages targeted to their interests.2 You can do this with tools like hidden fields and interest groups, grouping people automatically.4

Segmenting Subscribers for Targeted Campaigns

To make sure your subscriber list is top-notch, consider using a double opt-in and reCAPTCHA to check sign-ups are real and not bots.3 These tactics help you build an audience that welcomes your special, tailored emails.

Average weekday time spent on checking emails2.5 hours3
Email marketing effectiveness vs. social media in acquiring customersMore effective3
Subscription service churn rate6% – 8%3
Mailing list subscribers’ website engagement and purchase likelihood80% more time spent, twice as likely to purchase3
Double opt-in completion rate80%3
Website visitors who don’t make a purchase on first visitOver 95%3
Conversion rate increase with CTA buttonsMore than 20%3
Influence of testimonials on email sign-up conversionOver 75%3
Average daily marketing messages seen by peopleMore than 1203
Consumers who use authentic testimonials in buying decisionsOver 75%3

Best Practices for Designing Effective Email Sign-Up Forms

Designing great email sign-up forms needs thought. Start by clearly showing visitors what they get for their email. This can be special content, discounts, or other perks. It makes people more willing to share their email.2

Clear Value Proposition

It’s key to offer something valuable in email sign-up forms. This makes visitors more likely to sign up. By giving them a choice and clear value, you’re more likely to get their email.2

Seamless User Experience

The sign-up process should be smooth and easy. The form should be straightforward and quick to fill out. Forms with fewer fields can increase the number of people who sign up.2 Tools like form builders can make this simpler, helping you remove unnecessary steps.2

GDPR Compliance

Being GDPR compliant is a must for UK-focused businesses. This includes clear permission options and a double consent check.2 Double checking can boost the quality of the emails you get and cuts down on spam complaints.2

Email Sign-Up Forms: Types and Customisation Options

Businesses can pick from many email sign-up form types to get new subscribers. Customisation is also key for creating forms that really stand out.5 Mailchimp is a top choice, offering forms like Hosted, Advanced Hosted, and more for effective email marketing.6

Embedded Forms

Embedded forms sit right on your site, letting people sign up without clicking away.5 Place them in different spots to meet visitors everywhere and boost connections.5

Pop-ups and Promotional Pop-ups

Pop-up forms come in many shapes, from bold full-screen designs to gentle sliders.5 Using them can grow your customer numbers, as Mailchimp users have seen.5 These forms make customers come back, helping businesses get bigger quickly.5 Plus, special pop-ups are great for showing off promotions or timed events.1

Customising Appearance and Branding

Customising the look of your form is important to match your brand well. From colours and fonts to your logo, everything should look and feel right.1 With tools like Mailchimp’s Form Builder, making forms that fit your brand is easy.5 Plus, you can go deeper with customisation if you have a paid Mailchimp account.5

Email Sign-Up Forms

Enhancing Subscriber Segmentation and List Management

Businesses can build better relationships with email subscribers by using smart tools. They should focus on making subscriber lists more organised. One helpful method is using hidden fields in sign-up forms. This automatically groups subscribers by their interests or actions. This makes it simple to send everyone content they find interesting.7 Also, interest groups let subscribers choose what topics they want to hear about.7

Hidden Fields and Interest Groups

By using hidden fields and interest groups, email marketing can get a lot better. Adding extra details through hidden form fields helps create detailed audience segments. Then, you can personalise the content you send to each person.8 Letting subscribers choose their interests means they receive what they’re actually interested in.7

Double Opt-in and reCAPTCHA

To keep your subscriber list high-quality, think about a double opt-in and using reCAPTCHA. This approach confirms real people are signing up, not bots.8 Double opt-in is good for keeping subscribers involved and being GDPR-compliant. On the other hand, reCAPTCHA helps avoid spam and fake accounts.8 These strategies help you create a strong email list. This list can boost the success of your marketing campaigns.9

Optimising Performance and Conversions

It’s vital to regularly check and improve your Email Sign-Up Forms for better results. Access to a reporting dashboard helps. It gives insights into things like new subscribers, how much visitors engage, and your conversion rates.10 Websites with good forms see about 5.2% of visitors signing up. This is higher than the 2.35% for all websites.10 

For businesses in the US, email marketing can bring back a 4,300% return on investment.10 If you cut down the questions on your form from 11 to just 4, you could see an up to 120% boost in people joining.10 Most people now visit websites using their mobile phones.10 Studies show that a form that’s simple and just goes straight down works best.10 

Also, nearly everyone will pay more attention to what’s at the top of a page rather than the bottom. This is true no matter what they’re using to look at the page.10 Having things like user numbers to show other people are signing up can make more visitors trust you and also join themselves.

A/B Testing for Continuous Improvement

A/B testing means trying out different versions of your form to see what people like best. This covers everything from the text and design to where the form is placed and what perks you offer.11 You can test things like the number of questions on the form, what the button says, and where they look on the page for the best results.11 

To be sure people see your sign-up form, consider using pop-ups that show just as they are about to leave.11 People love it when they don’t have to fill in things that aren’t really about them. Offering a few different ways to sign up and a nice welcome message can make a big difference in how someone feels about joining.12 

Tools like VWO Testing can help make sure your website’s design and features are perfect for getting more sign-ups. Keep checking and changing your form to make the best out of it and welcome lots of new members.

Email Sign-Up Forms

Email Sign-Up Forms for Audience Growth

Email sign-up forms are vital for businesses wanting to grow their subscriber list and reach more people in the UK.1 By making personalised, branded, and easy-to-use email sign-up forms, companies can attract new leads. 


They also create a strong list of contacts to interact with over time.1 These tools boost the number of people signing up and help increase sales. They also make it nicer for users and improve how happy subscribers are.1

There are many choices, including forms you embed, pop-ups, and special offers, to fit what your company and customers like.1 It’s crucial these forms follow data protection rules for Europe. Different forms, like the ones you embed and those that pop up, meet various marketing aims.1 It’s also important to focus on what you offer, the user’s experience, and how you group your subscribers. These things make sure more people sign up and they are top-notch leads.1

Using smart options like hidden fields to group subscribers can make your strategy stronger.1 Also, using a double opt-in method ensures you only get real people signing up.1 Testing different forms and checking the results right away can make your forms work even better. Plus, having a place where you see how many new sign-ups you get and their details is very useful.1

A well-planned and carried out email sign-up form strategy can really boost your audience size and grow lasting relationships with customers.1 Businesses can test the benefits of custom forms for free with a 30-day trial of certain services.1

Email Sign-Up Forms
Audience growth through customised Mailchimp forms6
Subscriber retention rates for different Mailchimp form types6
Conversion rate comparison between landing page and embedded forms6
GDPR compliant sign-up form occurrence for EU audiences6
reCAPTCHA effectiveness in reducing spambots on Mailchimp forms6
Percentage of Mailchimp users utilising custom API forms6
Audience growth rates with Mailchimp integrations vs standalone forms6
Sign-up success rate through Mailchimp’s platform integrations6
Increase in subscriber engagement with custom-coded Mailchimp forms6
Subscriber acquisition rates based on sign-up source segmentation6

Summing Up

Looking back, email sign-up forms have been key for our UK business. They help attract new leads, increase our subscriber list, and build strong customer connections through emails. We tailored these forms to be inviting, easy to use, and legal, thanks to the GDPR rules. This made a big difference in converting visitors into subscribers and reaching more people.13

By using a variety of forms, personalisation options, and advanced management, we made a strong subscriber base. This group receives content custom-fit just for them.14 This success shows how essential a well-planned email sign-up form strategy is for growing our audience online and achieving business goals.

Looking ahead, I’m eager to make our email sign-up forms even better. We are always learning from what works best and what the data tells us. Our aim is to keep adding value, improve user experience, and continue following rules. I believe these efforts will help us keep growing our audience and making lasting connections with our customers through email.15


What are the benefits of using email sign-up forms for businesses in the UK?

Email sign-up forms are great for UK businesses. They help catch new leads and grow subscribers. This builds a valuable list of contacts. You can send them targeted emails and offers. Finally, it turns more leads into committed customers.


What are the key best practices for designing effective email sign-up forms?

Designing a great sign-up form needs a few things. You should clearly show what people get for signing up. Make sure it’s easy to use and follows the law (GDPR). It’s smart to offer a little something to sweeten the deal, ask for as little info as possible, and let people choose to join.


What types of email sign-up forms can businesses use, and how can they customise them?

Businesses in the UK have many sign-up form styles to pick from. They can use forms that are inside their website, pop up, or are part of special deals. What’s also key is making these forms look like the business’s own style. This makes the sign-up experience feel right for the brand.


How can businesses enhance subscriber segmentation and list management?

There are tools that help sort people into groups based on what they like. Use things like hidden fields and interest groups for this. Having people sign up twice and checking they’re real with reCAPTCHA also makes sure your list is of good quality.


How can businesses optimise the performance and conversions of their email sign-up forms?

Keep an eye on how well your sign-up form is doing. Try out new things with A/B testing to see what works best. This ongoing effort lets businesses get the most out of their form, growing their audience steadily.

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