What are the Best Call-To-Action Buttons for My Website?

Call-To-Action Buttons

Did you know 9 out of 10 people are likely to read a call-to-action on a website?1 This shows how important it is to have effective call-to-action buttons (CTA buttons). They can turn website visitors into valuable leads. I, a professional copywriting journalist, will guide you on crafting engaging CTA buttons. This will enhance your marketing approach.

CTA buttons are crucial for any website, ad, or content as they urge the audience to act.2 They change a visitor or reader into a potential buyer for the company. Depending on the content’s aim, they can push people to sign up for updates, buy something, or download a guide.

Key Takeaways

  • Buttons are the most common type of CTA used in marketing campaigns.2
  • Form submission CTAs help in converting site visitors into leads by offering something in exchange for their contact information.2
  • Pop-ups are effective CTAs as an alternative to static buttons and forms to communicate offers and entice users to take immediate action.2
  • Slide-in CTAs are designed to capture user attention by appearing from the bottom or sidebar, less disruptive than pop-ups.2
  • Action verbs in CTAs encourage immediate action and inject energy and momentum into the call-to-action.2

Understanding Call-To-Action Buttons

What is a Call-To-Action (CTA) Button?

A call-to-action (CTA) makes a webpage, ad, or content urge people to act.3 It’s a way for businesses to turn visitors into sales leads. Depending on the goal, a CTA might get someone to sign up, buy something, or download.

The Importance of Effective CTAs

Creating strong CTAs is key to more sales and meeting goals.3 Sadly, 70% of small businesses don’t have one on their homepage. But small changes can boost results. For instance, changing a CTA button’s colour increased sign-ups by 21%.3 Using “you” in CTAs can make a big difference, increasing sales by 90%.3

Also, most marketers think personalising CTAs is better than not.3 Adding phrases like “act now” can boost sales by 226%. On online stores, using “shop now” instead of a generic phrase can lead to 25% more purchases.3

Types of Call-To-Action Buttons

Call-to-action (CTA) buttons come in many shapes, sizes, and forms. Each type serves a key role in your marketing strategy. We will look at common types of CTAs that boost user engagement and increase conversions on your site.


The classic CTA button is very versatile and easily recognisable. You can place them across your site, from the main page to blog posts, to spur visitors to act. Studies show that green and orange buttons are best, but what you choose depends on your site’s design. Use colours that contrast well to make your buttons stand out.4Experts also advise using short, action-packed text on buttons to get more clicks.


Lead capture forms are crucial for gathering user data and growing your email list. From simple sign-ups to complex forms, you can have it all. An interesting study revealed a 90% increase in clicks by changing the text from the second person to the first.4 Adding a sense of urgency can also boost your clicks significantly.4


Big banner CTAs are great for highlighting time-limited deals or promoting events. Ensure your call-to-action button is visible without scrolling to catch users’ eyes.4 Playing around with different banner styles and placements can help you find what appeals most to your audience.

Contextual Links

Placing CTA links smartly within your content can entice readers to explore more. These links can direct users to related posts, products, or free resources. A/B testing shopping buttons on your site can greatly improve how many visitors make a purchase.4 So, keep updating and enhancing your in-content CTAs.


Pop-up CTAs can capture user attention and drive more conversions if used correctly. Choosing few options leads to happier users.4 Play with where and when you show these pop-ups, as well as the message, to find what works best for your audience.


Slide-in CTAs are a more subtle alternative to pop-ups. For the best results in the West, place your call-to-action buttons towards the bottom or right side of the content.4 Significant white space around your button can attract more attention and make it more effective.4

CTA buttons

It’s crucial to test different CTAs as small tweaks can vastly change conversion rates.4 Try various designs, positions, and messages to pinpoint the best CTAs for your site and marketing strategy.

Call-To-Action Buttons Best Practices

Creating great call-to-action buttons involves a few important tips. It’s all about using strong text and eye-catching colours. This helps in getting more people to click and act on your offers.4

Use Action-Packed Text

Keep your CTA text short, snappy, and full of action. Words like “Get,” “Download,” “Buy,” and “Try” work very well. They draw the user in and prompt action. Changing the text from “you” to “I” can boost clicks by 90%.4

Choose Contrasting Colours

The colour of your button is crucial. It should stand out, preferably using colours like green, orange, or red. Testing different colours with A/B tests can show what your users prefer.45

Experiment with Button Shapes

Button shape can also make a difference. You might stick with the usual rectangle shape or go for rounded corners. Some even use unique, attention-grabbing forms.

Keep Text Concise

With CTA buttons, less means more. Try to be clear with just a few words. This approach avoids confusing or overwhelming your visitors.

Create a Sense of Urgency

Adding urgency to your CTA can boost clicks. Terms like “Now,” “Today,” or “Limited Time” spur people into action. It makes them feel they’ll miss out if they don’t act quickly.4

By sticking to these practices, your CTA buttons can be powerful tools. They’ll be more likely to catch people’s eye, persuade them, and spur them to action. Always remember, even small changes in design and text can significantly improve your results. So, keep experimenting and learning over time.

Call-To-Action Buttons

Use Strong Action Words

When creating call-to-action buttons, it’s best to use active, powerful verbs. This encourages immediate action when a user sees the button. Words like “Get,” “Download,” “Buy,” “Try,” and “Shop” work well.6

Evoke Emotional Responses

To make users react emotionally, specific words and phrases are key in CTAs.6 Brands and agencies use different CTAs depending on their audience and what they’re selling. They aim to drive urgency and appeal.6

Test and Refine

A/B testing is a great way to check the impact of CTAs.6 Many marketers show different primary and secondary CTAs, making them visually distinct. This helps users select a response.7 Continuing to test and tweak CTA features like button appearance and text can boost success.


Summing Up

Looking back on CTA buttons, it’s clear they’re essential for website success. Crafting the right CTA needs thought. You should use words that urge action6. Pick colours that stand out, too6.

Trying different button shapes and keeping your message short is helpful6. Add a bit of urgency to nudge people to act now.6 Placing CTAs well on a page makes a big difference, too. Testing and tweaking these components is vital for better results8.

Many sites have similar CTAs, but some shine with unique and personal ones.9 We saw great examples from Cloudflare, Backcountry, and Avocado Green Mattress. Each brand used innovative strategies to stand out9.

Improving my CTA skills is what’s next for me. I aim to use strong words, eye-catching colours, and value propositions that are clear. I believe this will help me make CTAs that not only catch attention but also urge people to act6. I’m looking forward to honing my skills further and seeing the positive change it brings.


What is a Call-To-Action (CTA) Button?

A CTA button is part of webpages, ads, or content. It encourages the audience to do something. CTAs are vital in converting visitors into leads. Their goal varies, from signing up for a newsletter to making a purchase.


What are the different types of CTA buttons?

Common CTAs include buttons, forms, banners, and pop-ups. They can be varied based on your marketing needs.


What are the best practices for creating effective CTA buttons?

To craft a powerful CTA, experts advise using action verbs. These words should inspire immediate action. Using contrasting colours and varied shapes is wise. Also, keep the message brief and include a hint of urgency.


What kind of language should I use for my CTA buttons?

For your CTA button, strong action verbs are crucial. Words like “Buy” and “Shop” are effective. They should prompt your audience to act now.


How important are CTA buttons for my website or marketing campaign?

CTA buttons are game-changers for your site or campaign. Their success depends on the right combination of design and message. This includes action-based wording, colours, and shapes.

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